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Vivien Venezuela
Rare Breed Billboards
The Brief
Design two billboards to make a statement for the launch of a new modern South Melbourne boxing gym.
Scope
Two 3-metre Billboard Designs
Concept Development
Explored distorted typography and dynamic photography to reflect the gym's gritty, high-energy brand.
Outcome
Eye-catching billboards that build presence and awareness for people walking and driving by.
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