FinTech Startup

The Brief

Working as an in-house designer for the startup Payble, I helped elevate the branding for marketing collateral B2B and B2C.

I also helped build an automated design request system which took brief details and attachments into a Sharepoint drive & Jira ticket that also provided email updates.

Scope

Digital & print design such as webinars, reports, social media, posters, rates notices and conference designs.

Concept Development

With a focus on higher conversion rate, I focused on designs that highlighted key messages, higher contrast for readability and layouts that emphasised the company as the main option.

Outcome

Professional material that highlighted brand personality and smart copywriting.