Wagering Startup

The Brief

As an in-house designer at a modern wagering startup, I was engaged in activities across the company to support marketing, product and digital experiences.

My role involved helping liase with a branding agency to support the rebrand and further develop its identity in-house. I contributed to the digital branding, UI components, web & mobile app launch assets, landing pages, campaign collateral used across web, app and social platforms including affiliates like Dailymail.

Scope

Branding, UX/UI Design, App store assets, Landing Pages, Social, HTML banners, Icon Systems, Print & Merchandise, eDMs

Concept Development

The brand leaned in a playful, modern tone aimed at a younger audience using gradients, emojis and smart copywriting.

The branding felt most effective in banners and landing pages, while the web experience could be simplified further to feel cleaner and more cohesive.

Outcome

It was interesting working with a brand move away from a more traditional ‘blokey’ betting aesthetic, with a stronger focus on customer experience and new products.